The press release is one of the most potent low-cost business tools in your arsenal. Learn to embrace it, trust it, and use it, and you will find a positive return as media outlets and social media influencers respond to your story.
How public relations works for small and midsize businesses. PR provides authenticity and credibility that builds brand awareness and equity. Great PR can give your business a competitive advantage.
Writing for search engines is something that every small business should consider doing in today’s Google-savvy world. In this post, we teach you how to write blog posts that rank in search engines.
There’s nothing wrong with generic as long as you’re okay with competing with everybody else to offer the lowest price. If that’s not okay, “authentic” matters.
Why is local SEO so important for your small business? Because local consumers are searching online for your products and services daily. In order to show up in search results, you need to utilize local SEO tools and strategies.
