Generic vs. Authentic
Generic: Honda
Authentic: Harley Davidson
Generic: Sonoma
Authentic: Levi
Generic: Ten High
Authentic: Maker’s Mark
Generic: A Purchase
Authentic: An Experience
Generic: Cheap
Authentic: Worth it
Generic: Zune
Authentic: iPod
Generic: Bill Gates
Authentic: Steve Jobs
Generic: Sharing a quote followed by “#motivation”
Authentic: Being the person they quoted
There’s nothing wrong with generic as long as you’re okay with competing with everybody else to offer the lowest price. If that’s not okay, authenticity matters. Specialization matters. Your story matters.
Why was Steve Jobs perceived as an innovator, while Bill Gates is perceived as knockoff and a nerd? Steve told a better story.
[bctt tweet=”What’s your story? Is your work unmistakable? Do your clients know?”]
What’s your story?
What makes you different?
Is your work unmistakable?
Do your clients know?
Dustin Templeton is a digital marketing veteran and SMB consultant who works with business owners and entrepreneurs to maximize productivity and grow sales from the internet. Read his full bio here.