Startups and small business owners commonly use social media marketing to promote their products and services before they explore other marketing channels. Social media provides low cost-of-entry and quick connection to friends. Sometimes, it’s easy for entrepreneurs to treat social media channels as “free advertising.” For that reason, they often post without first developing a strategy.
Approaching social media marketing without using a strategy leads to over-posting and overspending on campaigns. All social media platforms use algorithms to deliver content to their users. In addition, no two social media platforms use the same algorithm. In other words, it’s important to develop unique marketing strategies for each platform.
Consonant Marketing helps small and medium businesses develop and execute effective social media marketing campaigns.