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People talk about small business branding on a daily basis. At the same time, the term is often overused, misused and abused. Contrary to popular belief, a brand is not a just logo. Likewise, a brand is not just a product or a website. In fact, a “brand” cannot be defined by a single element.
What comes to mind when you think about the world’s most popular brands? Is it a person, place or thing? The correct answer is usually, “all of the above.”
Businesses are defined by their brands. Successful branding accurately relays a company’s story to consumers. As a result, the brand paints a picture of a positive experience in the minds of the consumers it reaches.
Our Small Business Branding Process
At Consonant Marketing, we help small business owners define their brands. Generally speaking, we get to know our clients and their businesses. Through one-on-one interviews and online research, we become aquatinted with our clients’ background, operations, culture and execution. During the branding process, everything from work attire to employee telephone etiquette is taken into consideration.
After we gather all relevant information about a client’s business, we begin working on design and presentation. At this time, we incorporate everything we learn about the company into the work. As a result, the company’s story is reflected through its logo, writing style, website design, printed materials and online presence.
Compelling small business branding evokes a positive response and a personal connection between a community and an industry. Accordingly, a positive emotional response creates brand loyalty. All things considered, successful brands define exactly what companies promise to their clients and who delivers on those promises.
Effective Branding Portrays Company…
- Mission Statement
SMB Branding Appears On Company…
- Logo Design
- Website Design
- Online Messaging
- Social Media Websites
- Owner and Company Biographies
- Management Biographies
- Company Press Releases
- Anywhere People Can See It