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News & Advice

Small Business Marketing News & Advice From the Experts!

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Mar92019
BrandingPublic RelationsSEOSocial Media How to Start a Blog for Your Company

How to Start a Blog for Your Business

Branding, Public Relations, SEO, Social Media

When learning how to start a blog for your business, it’s important to become aware, organize your thoughts and set realistic goals. Here are some helpful tips..

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Jul202018
EntrepreneurshipPublic Relations How to Get Your Message Across in a Hostile Interview

How to Get Your Message Across in a Hostile Interview

Entrepreneurship, Public Relations

Mark Bernheimer: How to Get Your Message Across in a Hostile Interview

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May292018
EntrepreneurshipOnline MarketingPublic Relations The Press Release- It’s Still Relevant for Small Business Owners and Entrepreneurs

The Press Release: It’s Still Relevant for Small Business Owners and Entrepreneurs

Entrepreneurship, Online Marketing, Public Relations

The press release is one of the most potent low-cost business tools in your arsenal. Learn to embrace it, trust it, and use it, and you will find a positive return as media outlets and social media influencers respond to your story.

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Apr292018
BrandingPublic Relations Why Branding is Important if You Want to Sell Your Business

Why Branding is Important if You Want to Sell Your Business

Branding, Public Relations

Jock Purtle of Digital Exits and Business Exits explains why branding is important, especially if you want to sell your business.

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Mar112018
Online MarketingPublic Relations How public relations works for smb (3x2)

How Public Relations Works for Small Business

Online Marketing, Public Relations

How public relations works for small and midsize businesses. PR provides authenticity and credibility that builds brand awareness and equity. Great PR can give your business a competitive advantage.

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Jan192018
EntrepreneurshipPublic RelationsSEOSocial Media Go-To Blog Post Ideas for Writers Block

Go-To Blog Post Ideas for Entrepreneurs with Writers Block

Entrepreneurship, Public Relations, SEO, Social Media

The Bad News: You are experiencing writers block. The Good News: You already have a handful of blog post topics at your disposal! Read our “go-to” list of blog post ideas for entrepreneurs who are experiencing writers block.

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Dec42017
BrandingPublic RelationsSEOSocial Media How Writing a Company Blog Benefits Your Business

How Writing a Company Blog Benefits Your Business

Branding, Public Relations, SEO, Social Media

Writing a company blog is a task some business owners avoid and fear. While it may sound scary and overwhelming, it’s actually easier than you think.

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Nov252017
BrandingEntrepreneurshipOnline MarketingPublic Relations Generic vs Authentic

Generic vs. Authentic

Branding, Entrepreneurship, Online Marketing, Public Relations

There’s nothing wrong with generic as long as you’re okay with competing with everybody else to offer the lowest price. If that’s not okay, “authentic” matters.

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Nov162017
Client ResourcesOnline MarketingPublic RelationsSEOSocial Media Small Business Marketing - Is Twitter Worth It?

Is Twitter Worth It?

Client Resources, Online Marketing, Public Relations, SEO, Social Media

280 characters. 330 million active users. Real-time engagement. Bots. Trolls. Politics. Arguments. Access. Is Twitter worth it? Let’s look into it.

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Nov72017
Client ResourcesPublic RelationsSEO

The Importance of a Small Business Bio

Client Resources, Public Relations, SEO

The importance of the small business bio should never be underestimated. Your company, executive and staff bios are core elements of your company’s brand.

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