How to Get Your Message Across in a Hostile Interview
Mark Bernheimer: How to Get Your Message Across in a Hostile Interview
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The Press Release: It’s Still Relevant for Small Business Owners and Entrepreneurs
The press release is one of the most potent low-cost business tools in your arsenal. Learn to embrace it, trust it, and use it, and you will find a positive return as media outlets and social media influencers respond to your story.
Why Branding is Important if You Want to Sell Your Business
Jock Purtle of Digital Exits and Business Exits explains why branding is important, especially if you want to sell your business.
How Public Relations Works for Small Business
How public relations works for small and midsize businesses. PR provides authenticity and credibility that builds brand awareness and equity. Great PR can give your business a competitive advantage.
Go-To Blog Post Ideas for Entrepreneurs with Writers Block
The Bad News: You are experiencing writers block. The Good News: You already have a handful of blog post topics at your disposal! Read our “go-to” list of blog post ideas for entrepreneurs who are experiencing writers block.
How to Start a Blog for Your Business
When learning how to start a blog for your business, it’s important to become aware, organize your thoughts and set realistic goals. Here are some helpful tips..
How Writing a Company Blog Benefits Your Business
Writing a company blog is a task some business owners avoid and fear. While it may sound scary and overwhelming, it’s actually easier than you think.
Generic vs. Authentic
There’s nothing wrong with generic as long as you’re okay with competing with everybody else to offer the lowest price. If that’s not okay, “authentic” matters.
Is Twitter Worth It?
280 characters. 330 million active users. Real-time engagement. Bots. Trolls. Politics. Arguments. Access. Is Twitter worth it? Let’s look into it.
The Importance of a Small Business Bio
The importance of the small business bio should never be underestimated. Your company, executive and staff bios are core elements of your company’s brand.