Why Branding is Important if You Want to Sell Your Business
Jock Purtle of Digital Exits and Business Exits explains why branding is important, especially if you want to sell your business.
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#BrandsGetReal: Why It’s Critical to Avoid Taking a Stand on Social Issues
#BrandsGetReal: Why It’s Critical to Avoid Taking a Stand on Social Issues. A rebuttal to Adweek and Sprout Social.
How to Start a Blog for Your Business
When learning how to start a blog for your business, it’s important to become aware, organize your thoughts and set realistic goals. Here are some helpful tips..
How Writing a Company Blog Benefits Your Business
Writing a company blog is a task some business owners avoid and fear. While it may sound scary and overwhelming, it’s actually easier than you think.
Generic vs. Authentic
There’s nothing wrong with generic as long as you’re okay with competing with everybody else to offer the lowest price. If that’s not okay, “authentic” matters.