Welcome to Consonant Marketing’s News & Advice for March – April, 2018. In this issue, we explain the benefits of PR for small and midsize business works, take a dive into WordPress and share macOS shortcuts that save you time and money.
Happy Easter, Happy Opening Day and Happy April Fool’s Day!
So Facebook’s “privacy” policies have finally been brought to the public’s attention. This surprised exactly zero of our clients so I do not think we need to dig too far into the issue.
The bottom line:
- Facebook is still unavoidable for marketers.
- Be careful what you post on the internet because the internet is forever.
- Zuckerberg has always acted first and asked for forgiveness later.
- This will not be the last time Facebook mistreats its users.
- Work on building a presence on multiple platforms.
- Your website is still your most valuable marketing asset.
That said, here is a link to Neil Patel explaining how engagement is the most important stat for business pages.
I have mixed feelings about the approach but feelings are not facts and if you’re looking for engagement, Patel’s video is correct. Controversy = Engagement. It is effective.
In April, I will be publishing an opinion piece covering the topic of using controversy in marketing and why I recommend that most (not all) of our clients avoid it. Stay tuned…
Update 1: As promised, I’m Taking a Stand Against Taking a Stand.
Update 2: We published our WordPress post after the newsletter was mailed. Oops! Better late than never? – ‘FAQ: WordPress Hosting, Themes and Plugins’
I hope you enjoy the weekend, weather and this month’s News & Advice. Thanks for reading!
Founder, Consonant Marketing
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Dustin Templeton is a digital marketing veteran and SMB consultant who works with business owners and entrepreneurs to maximize productivity and grow sales from the internet. Read his full bio here.