#BrandsGetReal: Why It’s Critical to Avoid Taking a Stand on Social Issues
#BrandsGetReal: Why It’s Critical to Avoid Taking a Stand on Social Issues. A rebuttal to Adweek and Sprout Social.
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Generic vs. Authentic
There’s nothing wrong with generic as long as you’re okay with competing with everybody else to offer the lowest price. If that’s not okay, “authentic” matters.