How to Get Your Message Across in a Hostile Interview
Mark Bernheimer: How to Get Your Message Across in a Hostile Interview
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Why Branding is Important if You Want to Sell Your Business
Jock Purtle of Digital Exits and Business Exits explains why branding is important, especially if you want to sell your business.
#BrandsGetReal: Why It’s Critical to Avoid Taking a Stand on Social Issues
#BrandsGetReal: Why It’s Critical to Avoid Taking a Stand on Social Issues. A rebuttal to Adweek and Sprout Social.
Generic vs. Authentic
There’s nothing wrong with generic as long as you’re okay with competing with everybody else to offer the lowest price. If that’s not okay, “authentic” matters.