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  2. Entries tagged with "Branding"
Jul202018
EntrepreneurshipPublic Relations How to Get Your Message Across in a Hostile Interview

How to Get Your Message Across in a Hostile Interview

Entrepreneurship, Public Relations

Mark Bernheimer: How to Get Your Message Across in a Hostile Interview

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Apr292018
BrandingPublic Relations Why Branding is Important if You Want to Sell Your Business

Why Branding is Important if You Want to Sell Your Business

Branding, Public Relations

Jock Purtle of Digital Exits and Business Exits explains why branding is important, especially if you want to sell your business.

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Apr32018
BrandingNewsSocial Media It’s Critical to Avoid Taking a Stand on Social Issues

#BrandsGetReal: Why It’s Critical to Avoid Taking a Stand on Social Issues

Branding, News, Social Media

#BrandsGetReal: Why It’s Critical to Avoid Taking a Stand on Social Issues. A rebuttal to Adweek and Sprout Social.

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Nov252017
BrandingEntrepreneurshipOnline MarketingPublic Relations Generic vs Authentic

Generic vs. Authentic

Branding, Entrepreneurship, Online Marketing, Public Relations

There’s nothing wrong with generic as long as you’re okay with competing with everybody else to offer the lowest price. If that’s not okay, “authentic” matters.

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