Consonant Marketing functions as your company’s virtual marketing department. We develop on-page SEO, off-page SEO, and content marketing, PPC and PR strategies for your website and social media platforms that target consumers or businesses who are already seeking the products and services you offer.
First, we perform a free web presence evaluation and free schedule a consultation to discuss our findings and learn about your company in your own words. Correspondingly, we learn about your short and long-term goals. After our consultation is complete, we combine what we learn the call with the our previously conducted research and deliver a proposal containing a plan of action to achieve your goals.
Because every brand is unique, all our proposals are customized. We do not offer cookie-cutter solutions. We propose realistic marketing and PR plans that fit within your budget and produce the best results.
Because marketing needs vary from business to business, we do not offer a “one size fits all” package. To illustrate, an effective marketing “package” for a bar or restaurant is unlikely to be effective for an executive coach. For this reason, we provide custom proposals to our potential clients.
During your initial consultation, we work together to determine your company’s immediate marketing needs. Next, we present a proposal to meet the initial needs followed by a plan for sustained growth. Generally, sustained growth plans contain social media marketing and PPC advertising campaigns. Because advertising budgets can range from $100/month to millions of dollars per quarter, we build our campaign options around your budget.
“Can you give me a ballpark estimate?”
Generally, our clients’ initial projects start between $2000 and $4500 depending on the project’s requirements. Sustainable growth plans generally start at $500 per month. We are not the cheapest agency in town, but we’re certainly not the most expensive. For new businesses looking to start small and grow, our entry point pricing is listed below:
Web Design: Start at $699 (Landing Pages)
Public Relations: Start at $395 (Press Releases)
Local SEO Campaigns: Start at $499/month
PPC Advertising Campaigns: Start at $299
Social Media Marketing Campaigns: Start at $299
Consulting Services: Range from $79/hour to $125/hour
Sustainable Growth Plans: Start at $500/month
It is important to remember that all our price estimates are customized. Entry point pricing is listed to give you a general grasp on our pricing structure. Scheduling a free consultation is the best way to obtain an accurate estimate for your marketing and PR needs.
Generally, we begin new projects within one week proposal acceptance. Because our workload varies at any given time, we provide an estimated timeframe in your initial project proposal. We accept a limited number of new projects at once. As a result, we respond quickly and devote the necessary time and resources to exceed client expectations.
Generally, the best place to start is your website. Your website should function as your company’s best sales rep. It needs to collect leads, pitch your services and if applicable, sell your products. If your website does not properly relay the information in your business plan to its visitors, it is not doing its job. At a minimum, your website needs to be responsive, fast, and the content needs to be written for on-page SEO.
“But I already have a website. I made it on WIX!”
If your WIX website is ranking at the top of Google searches for the products and services you offer, you can start spending money on other marketing and promotional channels. If it is not, it needs optimization.
After your company website is ready to pitch your brand to your potential customers, we recommend off-page and local SEO. Next we focus on content marketing, advertising and public relations campaigns.
Effective use of social media increases community engagement and drives new customers to your business. Engaging with your fans and customers while remaining authentic is key to social media success. Generic does not work. Targeted branding campaigns containing authentic content can direct serious traffic to your website and improve your search rankings. Initially, we recommend growing your presence on one or two social networks. Then, expand your reach to more.
Publishing new web content is essential to increase rank and credibility on search engines. If your content and code are not up to date, your website will now appear on the first page of search results. Google continually crawls the web and adds new content to their index. Outdated content, plagiarized content, duplicate content, broken links, inaccurate business information and slow server response time all decrease your website’s search ranking. In other words, the answer is, “Yes!”
SEO or search engine optimization, is the process of affecting the visibility of a website or in a search engine’s unpaid results. Google and other search engines crawl your website and links to your website to determine your ranking within a user’s search results. Effective SEO combines quality code and optimized written content on (and off) your page to rank your website higher in search results. Everything from your how your content is structured on your site, to what your reach across the internet via social media and online reviews are fundamental elements of effective SEO.
“How do I know if my site is optimized?”
You can easily search Google to see if your website comes up on page one. If it does not, your website is most likely not SEO optimized. Additionally, you can request a proposal from Consonant Marketing and we’ll provide a free evaluation.
Yes. We are small business owners ourselves so know exactly what you are going through. Our favorite projects are the ones that we help build from the ground up. We have helped several startups name their companies, design their logos, build their websites and… ultimately, position and promote their brands.
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